In today’s digital landscape, developing a mobile marketing strategy is crucial for the expansion of any business, a reality we’ve recently come to embrace firsthand. Our recent analytics reveal that mobile devices accounted for 33% of our website traffic in the last month, underscoring the importance of optimizing for mobile users.
The trend towards mobile internet usage has seen a significant uptick globally over the last few years. For instance, between 2010 and 2012, global mobile internet usage soared by more than 162%. In North America, the increase was 69%, but the growth in Asia was even more astounding, at over 192%. This staggering growth underscores the shifting landscape of internet access, with mobile devices becoming increasingly dominant.
Experts predict that mobile internet usage will surpass desktop usage by 2015. Currently, worldwide mobile internet usage stands at just over 10%, with North America at nearly 8% and Asia leading at approximately 18%. This shift highlights the imperative for businesses to adapt their digital strategies to cater to the mobile audience. Not only does this involve designing mobile-friendly websites but also entails integrating SEO strategies specifically tailored for mobile. Our journey with an SEO Des Moines agency taught us that SEO extends far beyond the confines of our website.
What does this all mean? Well if your business does not prepare for the mobile takeover, chances are you’ll be losing out on potential customers, clients or sales on an increasingly popular platform. With all that being said, we felt it necessary to revamp our site for mobile users and are proud to unveil our re-designed mobile-friendly website. Simply visit www.bmdigi.com from any mobile device or smartphone and let us know what you think!